student from 01.01.2017 until now
Azov, Rostov-on-Don, Russian Federation
employee from 01.01.2004 until now
Rostov-on-Don, Rostov-on-Don, Russian Federation
OKSO 38.05.01 Экономическая безопасность
The article examines the state of the Russian soft drinks market. Statistical data on the volumes of domestic production and apparent domestic consumption of soft drinks are presented and analyzed. The directions of its development are determined.
Non-alcoholic drinks, market segments, functional drinks, development trends, consumer preference, visible domestic consumption
1. Kleshchevsky Yu. N. Market of soft drinks: state and development prospects / Yu.N. Kleschevsky, L.V. Kartashova, M. A. Nikolaeva, O. A. Ryazanov // Bulletin of the Kemerovo State. university. Series: Political, Sociological and Economic Sciences. 2018.No. 4.P. 86-94. - Access mode: https: // cyberleninka.ru/article/n/ rynok-bezalkogolnyh-napitkov-sostoyanie-i-perspektivy-razvitiya
2. Production of soft drinks [Electronic resource]. - Access mode: https://3dpro.info/panel/bf2f775d-db2b-41ff-9154-eaa2ff7ffdd3
3. Yampolskaya, DO Analysis of the competitive situation in the Russian market of soft drinks / D.O. Yampolskaya, V.Yu. Chernova // Humanities, socio- economic and social sciences. - 2014. - No. 12-3. - S. 132-151.
4. 5 trends in the transformation of the beverage industry in 2020 [Electronic resource]. - Access mode: https: // spark. ru / startup / biplane24 / blog / 54872/5- tendentsij-transformatsii-industrii-napitkov-v-2020
5. Official site of the Federal State Statistics Service. [Electronic resource]. - Access mode: http://www.gks.ru