Abstract and keywords
Abstract (English):
In modern society, there is an active development of digital relations in all spheres. Business, as an independent structure, also moves to the technological mode of operation at all levels - large, medium and small. Also, digital technologies make it possible for everyone to carry out activities aimed at generating income, in connection with which individuals often engage in electronic commerce. The article analyzes the structure of small and medium businesses in the conditions of the digital economy on the example of online stores, as well as the analysis of the structure of the most popular ways of generating income by unregistered individuals. The trends in the development of trade in the digital economy are given.

digital economy; e-commerce market; small and medium businesses; online store; digitalization; electronic commercial relations; digital economy enterprises.
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