Paula Brookie, also known as Paula Rodríguez, has built a recognizable name in Spain’s digital creator scene through fashion, beauty, lifestyle and travel content. Based in Barcelona, she has developed an audience across several major social platforms while gradually expanding beyond influencer work into entrepreneurship.
Her online presence combines personal storytelling with style-focused content, giving followers a window into her everyday routines, beauty choices, outfits, travels and professional projects. Rather than relying on a single platform, Paula has created a cross-platform identity that connects short-form videos with longer YouTube content and Instagram posts.
Who Is Paula Brookie?
Paula Brookie is a Spanish content creator whose public profile is strongly associated with fashion, beauty and lifestyle. Older online biographies identify her with Barcelona and describe her as a social media personality with an interest in fashion and modeling.
Her content has evolved considerably since those early descriptions. Today, her channels show a broader mix of beauty collaborations, clothing-related content, personal updates, travel and behind-the-scenes glimpses of her projects.
That evolution has helped Paula remain relevant as social media audiences increasingly move between TikTok, Instagram and YouTube.
YouTube Growth
YouTube remains an important part of Paula’s creator career. Her self-titled channel, @paulabrookie, had about 179,000 subscribers and more than 360 uploaded videos in mid-2026, according to third-party channel tracking data. The channel had also accumulated more than 31 million total views.
Her videos cover a wide range of lifestyle subjects. Recent and popular uploads include beauty campaigns, perfume recommendations, home-related updates, clothing projects and personal vlogs.
Some of her strongest-performing videos illustrate that variety. A YSL Beauty video featuring three looks had surpassed 495,000 views, while other successful uploads included a SHEIN try-on haul and a Lancôme makeup and skincare video.
This mixture of commercial collaborations and personal content is central to her YouTube identity.
TikTok Presence
TikTok has become another major outlet for Paula’s content. Her @paulabrookie account was recently listed at more than 128,000 followers and approximately 6.38 million likes, with more than 1,300 videos associated with the profile.
Her TikTok content is generally more immediate than her longer YouTube videos. Fashion pieces, beauty tips, product demonstrations, quick lifestyle moments and updates connected to her projects appear frequently.
Recent activity has also highlighted her connection with Kie Studio, including posts promoting new clothing drops.
Fashion And Beauty
Fashion is one of the most consistent themes throughout Paula’s digital work. Her audience can find outfit inspiration, clothing hauls, beauty routines, makeup content and product-focused videos across her platforms.
Her YouTube history includes fashion and shopping videos alongside beauty material. More recent uploads have featured brands such as YSL Beauty and Lancôme, while her TikTok activity continues to incorporate styling and product-related posts.
This combination makes her content particularly appealing to followers looking for practical inspiration rather than purely personal updates.
Kie Studio
Paula has also moved into the business side of fashion through Kie Studio. Her social activity has promoted the brand as a clothing and lifestyle project, including announcements surrounding new collections and product releases.
The development of a clothing venture represents a significant step beyond traditional influencer marketing. Instead of simply featuring products from other companies, Paula can participate directly in creating and promoting a brand.
Her social channels provide an established audience through which she can introduce new launches and communicate the story behind the project.
Life With Javi Puado
Paula’s personal life has also attracted attention because of her relationship with Spanish professional footballer Javi Puado. The couple have been publicly linked, and their appearances together have occasionally received coverage in Spanish sports and entertainment media.
In October 2025, Mundo Deportivo identified Paula as Puado’s partner when the Espanyol player was photographed using crutches.
The relationship adds another dimension to Paula’s public profile, connecting her lifestyle presence with the world of Spanish football. However, much of her professional visibility continues to come from her own work as a creator and entrepreneur.
A Growing Digital Brand
Paula Brookie’s career shows how modern influencers can develop beyond sponsored posts and social-media popularity. Her presence now spans long-form video, short-form entertainment, fashion promotion, beauty partnerships and entrepreneurship.
Her YouTube channel demonstrates the longevity of her online career, while TikTok gives her a faster way to engage with current trends. Instagram and other platforms further strengthen the visual identity around her personal brand.
With Kie Studio adding a business dimension, Paula’s career is increasingly defined not only by the content she publishes but also by the products and projects she helps develop.
What Comes Next?
Paula Brookie’s recent activity suggests that fashion, beauty, lifestyle and entrepreneurship will remain central to her public identity. Her established audience gives her room to experiment with new formats while continuing to build her commercial ventures.
For followers, her appeal lies in that combination: polished fashion and beauty content alongside more personal glimpses into everyday life, travel, home projects and career developments.
As her digital audience continues to follow her across platforms, Paula Rodríguez is becoming more than a Barcelona-based influencer. She is developing a broader lifestyle brand built around content, fashion and entrepreneurship.
