Jade Holland Cooper is known for building one of Britain’s most distinctive modern country-lifestyle fashion brands. Away from her business, she shares her life with Julian Dunkerton, the entrepreneur best known as a co-founder of Superdry.
The couple’s relationship has attracted attention not only because both are successful business owners, but also because they have built several ventures around their shared life in Gloucestershire. They met in 2016, married two years later and now have two young children together.
Who Is Julian?
Julian Dunkerton is a British entrepreneur who co-founded Superdry and became one of the best-known names in the UK’s fashion retail industry.
His business career began decades before his relationship with Holland Cooper. Superdry eventually grew from its early beginnings into an international clothing company, giving Dunkerton considerable influence in British retail.
He has also developed interests outside fashion, particularly in hospitality and organic cider. His work around Cheltenham has included the No. 131 hotel and restaurant and Dunkertons Park, creating a business portfolio that overlaps naturally with Holland Cooper’s country-focused brand.
How They Met
Holland Cooper and Dunkerton met in 2016.
Their relationship developed quickly, with both sharing an unusually strong interest in entrepreneurship. Holland Cooper was already building her namesake fashion company, while Dunkerton had decades of experience in retail and business.
The two have subsequently described themselves as highly driven people. Their relationship therefore developed alongside their professional ambitions rather than separately from them.
That shared outlook has become one of the defining features of their partnership.
Their Wedding
The couple married on August 11, 2018, in the Cotswolds.
It was a lavish celebration attended by prominent names from entertainment and business. Singer Craig David performed, while actor Idris Elba took on DJ duties during the festivities.
Holland Cooper wore an elaborate lace wedding dress with a dramatic train, describing it as the dress she had dreamed of wearing.
The setting was particularly appropriate for a couple whose businesses and personal lives are closely connected to the English countryside.
The Age Difference
Dunkerton was born in 1965, while Holland Cooper was born in 1986, giving them an age difference of roughly 21 years.
Their age gap generated attention when their relationship became public, but Holland Cooper has generally treated the subject as far less important than their shared interests.
The couple’s common entrepreneurial mindset appears to have been a much more significant factor in their relationship. Both are deeply involved in their businesses, and both have developed brands rooted in lifestyle rather than simply selling individual products.
Holland Cooper’s Rise
Holland Cooper launched her fashion company in 2008, beginning with a small collection of tweed miniskirts.
According to the brand’s own account, she took 30 handmade skirts to the Badminton Horse Trials and sold them, providing the foundation for what became Holland Cooper.
The company has since expanded well beyond its original equestrian-inspired beginnings.
Its collections now include womenswear, menswear, childrenswear and home products, while the label remains strongly associated with British-made tailoring, tweed and country style.
The brand’s development has also made Holland Cooper an increasingly prominent figure in British fashion.
Their Business Partnership
Marriage has not stopped the pair from working together.
Their shared business interests include Dunkertons Park, a Gloucestershire destination combining hospitality, retail and organic cider. The site also connects with Holland Cooper’s expanding presence.
In 2025, the couple continued developing the destination, with Dunkertons’ Black Fox cider winning gold at the World Cider Awards. Plans for further development were also discussed, including new recreational facilities.
Their businesses therefore form something of a family ecosystem, with fashion, food, hospitality and countryside living occupying the same commercial space.
No. 131
Another prominent joint venture is No. 131, a boutique hotel, restaurant and hospitality destination in Cheltenham.
Dunkerton has been closely associated with the property, while Holland Cooper has appeared alongside him in connection with their wider business interests.
In February 2025, Cheltenham Borough Council approved plans for a permanent outdoor terrace at No. 131 after significant local support for the proposal.
The venue continued to evolve in 2026. Its Bar Tokyo space was relaunched in May with Japanese-inspired food and cocktails, adding another dimension to the couple’s hospitality portfolio.
Their Children
Holland Cooper and Dunkerton have two children together.
Their first child, daughter Saphaia Isabella, was born in November 2020. Their second child, son Jamie Ivor Oliver, followed in December 2022.
The family also includes Dunkerton’s children from his previous marriage, creating a blended family.
Despite the couple’s high public profiles, they have generally kept their children away from the center of media attention.
Life in the Cotswolds
The family’s home life is closely associated with the Cotswolds.
Their large country estate reflects the same aesthetic that appears throughout Holland Cooper’s fashion business: traditional British architecture, countryside living and contemporary luxury.
For Holland Cooper, that environment is more than a backdrop. Her brand is deeply influenced by her upbringing in the English countryside and her connection to equestrian culture.
Her company’s designs continue to emphasize heritage fabrics, British manufacturing and timeless silhouettes rather than rapidly changing fashion trends.
A Growing Fashion Empire
Holland Cooper has continued expanding while remaining independent.
The company celebrated its 15th anniversary after growing from a tiny equestrian-inspired collection into a broader lifestyle label. Its current offering spans clothing and homeware, while the business continues investing in British production.
In 2026, the brand also highlighted new developments, including its continued expansion of its physical retail presence. The company describes Holland Cooper as its founder and managing director, maintaining her direct involvement in design, manufacturing and the wider business.
Their Life Today
More than seven years after their wedding, Holland Cooper and Dunkerton remain closely connected both personally and professionally.
Their relationship has grown into a partnership involving family life, fashion, hospitality, property and countryside businesses.
Dunkerton has also publicly praised Holland Cooper’s progress. In a 2025 interview about Dunkertons Park, he described her as a rapidly growing national fashion name and noted that customers were travelling significant distances to visit her showroom.
That description captures the unusual nature of their partnership: each has built a recognizable business identity, while their ventures increasingly intersect.
Julian Dunkerton is Jade Holland Cooper’s husband. The couple met in 2016 and married in the Cotswolds on August 11, 2018.
They have two children together, Saphaia Isabella and Jamie Ivor Oliver, and live a country-focused family life in Gloucestershire.
Their marriage is also a business partnership. Holland Cooper has built a successful British fashion label, while Dunkerton’s interests extend from Superdry and retail into hospitality and organic cider.
