Abstract and keywords
Abstract (English):
The article is devoted to the study of the problem of introduction of innovative technologies in the production process of the enterprise in order to strengthen its competitive advantages. The relevance of the chosen topic is due to the fact that any business entity seeks to gain a foothold in the market and expand its boundaries in a highly competitive environment. In this regard, the company needs to offer the buyer a product or service that will differ favorably among its counterparts.

Keywords:
entrepreneurial activity, innovation, competitiveness, profit, market, economic entity
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References

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