Rostov-na-Donu, Rostov-on-Don, Russian Federation
st. Romanovskaya, Rostov-on-Don, Russian Federation
Rostov-na-Donu, Rostov-on-Don, Russian Federation
UDC 33
CSCSTI 06.81
CSCSTI 06.52
Russian Classification of Professions by Education 38.06.01
Russian Classification of Professions by Education 38.07.02
Russian Library and Bibliographic Classification 6529
Russian Library and Bibliographic Classification 65
Russian Trade and Bibliographic Classification 7714
Russian Trade and Bibliographic Classification 7717
Russian Trade and Bibliographic Classification 77
BISAC BUS000000 General
The article provides information on the possible strategies of enterprise competitiveness during entering the foreign market, their features, advantages are also considered. External and internal factors influencing the choice of a specific competitive strategy, as well as information sources used in this case are also indicated.
competitiveness, enterprise competitive strategy, SWOT analysis
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