GRNTI 06.81 Экономика и организация предприятия. Управление предприятием
OKSO 38.02.01 Экономика и бухгалтерский учет (по отраслям)
BBK 6529 Экономика предприятия (фирмы)
TBK 77 Экономика. Бухгалтерский учет. Финансы
The article considers marketing as a tool for implementing the main tasks of ensuring the economic security of an enterprise. Ways are described, the process of building marketing research, conducting promotional activities with a view to timely recognizing threats to economic security.
: marketing, economic security, threats, marketing research, consumers, management tools
1. Aksenova EA, Komarova AI Use of management accounting data for decision-making / Person, Society and Culture in the 21st Century. Collection of proceedings on the materials of the International Scientific and Practical Conference. In 5 parts. Under the general editorship of E.P. Tkachevoy. 2017. P.12-15.
2. Kazantseva S.Yu. Strategies of big business / Concept of sustainable development of science in modern conditions. Collection of articles on the results of the International Scientific and Practical Conference: in 6 parts. 2017. P. 137-139.
3. Kazantseva S.Yu., Izvarina N.Yu., Iskandarov SA, Melikyan A.A. Methodical aspects of the use of strategic property accounting tools. // Internet journal "NAUKOVENIE" Volume 8, No. 6 (2016) http://naukovedenie.ru/PDF/138EVN616.pdf (access is free). Ver. from the screen. Yaz. rus., Eng.
4. Torosyants N.V. Human resource management organization based on the system of HR-Branding / Construction and Architecture-2017. Faculty of Information and Economic Systems. Materials of the scientific-practical conference. Don State Technical University, Academy of Construction and Architecture. 2017.