TY CONF TI DRAWING UP AN EFFECTIVE BUSINESS PLAN AS A PLEDGE OF THE RESULTIVE STRATEGY OF THE FUNCTIONING OF THE ENTERPRISE KW business plan KW product KW market of goods KW service KW consumer KW sale KW enterprise KW profit KW competitor KW financial plan JO Process Management and Scientific Developments AU Khakhina, A.V. AU Chataeva, A.A. PY 2022 PB AUS PUBLISHERS