%0 Conference Article %T DRAWING UP AN EFFECTIVE BUSINESS PLAN AS A PLEDGE OF THE RESULTIVE STRATEGY OF THE FUNCTIONING OF THE ENTERPRISE %A Khakhina, A.V. %A Chataeva, A.A. %K business plan, product, market of goods, service, consumer, sale, enterprise, profit, competitor, financial plan %J Process Management and Scientific Developments %D 2022 %P 4 %I AUS PUBLISHERS